|School||Cardiff School of Journalism, Media & Cult'l Stud|
|External Subject Code||P300|
|Number of Credits||20|
|Language of Delivery||English|
|Module Leader||Dr Jenny Kidd|
Outline Description of Module
This module is concerned with systems of representation. In particular, it considers how visual culture, discourse and language work as ways of seeing. It analyzes questions of meaning, truth, knowledge and power in representation, and the relations between them. Unit objectives are: Develop an understanding of various forms of representation and the broad range of approaches to their analysis, explore visual images, language and discourse and how they work as systems of representation. To reflect upon questions of meaning, truth, knowledge and power in representation, and the relations between them, and to apply these different theoretical understandings to television, film, news and cyberspace and to be able to form conclusions based on independent judgement and learning. METHODS OF TEACHING: Lecture, seminar, presentation. METHODS OF ASSESSMENT: Coursework (100%).
On completion of the module a student should be able to
On completion of the module you will have three types of skills:
You should be able to demonstrate your knowledge and understanding of:
- How we think as media scholars
- Awareness of how to think critically about media representation
- the difference between qualitative and quantitative research methods
- You will demonstrate this knowledge in your discussions in seminars and your essays.
- You will learn how to view the media and its content critically
- You will be able to assess and critique published research on the basis of knowledge gained about media research methods.
- You will learn how to access and use published research both off and online, which will allow you to write an academic literature review.
- You will be able to discuss your ideas about media research in front of your peers, as part of the seminar participation requirement.
- You will develop advanced research and academic skills which you will demonstrate in your essays and in the seminars
How the module will be delivered
Lectures and Seminars
Skills that will be practised and developed
How the module will be assessed
|Written Assessment||30||Short Essay||N/A||1||N/A|
|Written Assessment||60||Final Essay||N/A||1||N/A|
|Oral/Aural Assessment||10||Seminar Participation||N/A||1||N/A|
Week 1 Introduction (David Machin)
Week 2 What differentiates media scholars from media commentators?(David Machin)
Week 3 Studying representations: iconography and the representation of social actors (David Machin)
Guest Lecture: Andrew Blackmore (Librarian for JOMEC)
Week 4 How to write an Essay? (And: What is particularly special about academic writing and referencing?)
Guest lecture: Sam Llewellyn (Royal Literary Fellow at JOMEC)
Week 5 Typography and colour in the image (David Machin)
Week 6 Discourses in language (David Machin)
Week 7 Case Study research in JOMEC: representation and the war monument (Gill Abousnnouga)
Week 8 Case study research in JOMEC: racism in the media (John Jewell)
Week 9 Genre in Movies (Ross Garner)
Week 10 What are the differences between qualitative and quantitative research methods? (Tamara Witschge)
Week 11 Final conclusions
Essential Reading and Resource List
Lutz, C.A and Collins, J.L. (1991) Reading National Geographic, Chicago, University of Chicago Press. Read Chapter 1 ‘Comfortable Strangers: The Making of National Identity in Popular Photography’
Available as photocopy
Gunter, B. and Wykes, M. (2005) The Media and Body Image, London Sage, chapter 1 ‘Looks Could Kill’ pages 1-12
Available as photocopy
Lockyer, S. (2010) ‘Dynamics of social class contempt in contemporary British television comedy’ , Social Semiotics20/2 Pages 121 – 138
Can be accessed through electronic journals
Van Leeuwen, T, (2001) Semiotics and Iconography, in Van Leeuwen, T. and Jewitt, C. Handbook of Visual Analysis, London, Sage, pages 92-118
Machin, D. (2007) Introduction to Multimodal Analysis, London, Arnold, Chapter ‘Representation of Social Actors,’ pages 109-127
Machin, D. (2004) ‘Building the Worlds Visual Language’, Visual CommunicationVolume 3 number 3 pages 316-336
Available in electronic journals
Bignall, J. (1997) Media Semiotics: An Introduction, Manchester, Manchester University Press, Chapter on Advertisements, pages 30-55
Guest lecture on essay writing and library workshop
Machin, D. (2007) Introduction to Multimodal Analysis, London, Arnold. Chapters on Typography and Colour
Fowler, Roger (1991) Language In The News. London: Routledge, chapter 1
Available as short loan p/copy.
Richardson, J. ‘Analysing Newspapers: Context, Text and Consequence’, Analysing Newspapers: An Introduction to Critical Discourse Analysis, London, Macmillan, Chapters 1 and 2
Available as short loan p/copy
Aboussnouga, G. and Machin, D. (2010) ‘Analysing the language of war monuments’, Visual Communication, volume 9 number 2 pages 131-151
Available through electronic journals
Abousnnouga, G. and Machin, D. (2010) War Monuments and the Changing Discourse of War and Soldiery, in Jaworski, A. and Thurlow, C. Semiotic Landscapes, London, Continuum, pages, 219-241
Available as photocopy.
Van Dijk, T.A. (1992) ‘Discourse and the denial of racism’, Discourse & Society, 3, pages 87-118
Gledhill, C. (2003) ‘Genre and Gender’ in Representation: Cultural Power and Signifying Practices, London, Sage, pp.351-364.
Branston, G. and Stafford, R. (2004) The Media Student’s Book, London: Routledge, pp.74-102
Neale, S. (2002) (ed.) Genre and Contemporary Hollywood, London: BFI
Bute Short Loan
Neale, S. (2003) Genre and Hollywood London: BFI
Bute Short Loan
Gunter, B. (2000) Media Research Methods, London, Sage, pages 3-6
Klein, B. and C. Wardle (2008) “These Two Are Speaking Welsh on Channel 4!”: Welsh Representations and Cultural Tensions on Big Brother 7, Television and New Media
Ellison, N.B., C. Steinfield & C. Lampe(2007) ‘The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online Social Network Sites’ Journal of Computer Mediated Communication , 12 (4), pp. 1143–1168.ns on Big Brother 7, Television and New Media
Ellison,N.B., C.Steinfield & C.Lampe(2007) ‘The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online Social Network Sites’Journal of Computer Mediated Communication , 12 (4), pp. 1143 – 1168.