CE5151: Digital Marketing
School | Continuing and Professional Education |
Department Code | LEARN |
Module Code | CE5151 |
External Subject Code | N200 |
Number of Credits | 10 |
Level | L4 |
Language of Delivery | English |
Module Leader | Ms Janet Stephens |
Semester | Autumn Semester |
Academic Year | 2017/8 |
Outline Description of Module
The course provides students with an understanding of digital marketing with a focus on business. Students will examine contemporary strategies and concepts that underpin or contribute to business digital marketing practice. Also, students will focus on the specific digital marketing tools that are available to organisations to communicate with their external and internal audiences
On completion of the module a student should be able to
- Show an understanding of contemporary digital marketing strategies.
- Use digital marketing tools in a confident way.
- Be able to plan, develop and advise organisations on how to better communicate with their current and target markets.
How the module will be delivered
Mix of lecture and practical work in the computer lab.
20 contact hours
Skills that will be practised and developed
- Confident use and application of a range of digital marketing tools
- Demonstrate ability to research current digital marketing tools
- Apply marketing tools in a practical context to meet Business need
- Critical thinking, independent study and research skills to appropriate level.
How the module will be assessed
Type of assessment % contribution Title
Portfolio of marketing exercises 100% Digital Marketing Skills for Business
The opportunity for reassessment in this module
Students are able to re-submit their assignment in agreement with the co-ordinating lecturer
Assessment Breakdown
Type | % | Title | Duration(hrs) |
---|---|---|---|
Written Assessment | 100 | Digital Marketing | N/A |
Syllabus content
Course outline:
- Digital marketing – theoretical approaches and perspectives
- Digital marketing – practical applications
- How to research and identify Business need
- Applying a digital marketing approach to Business
- Communication – internal and external audiences
Background Reading and Resource List
Indicative Reading and Resource List:
Most of our course materials will be accessed online.