CE5151: Digital Marketing

School Continuing and Professional Education
Department Code LEARN
Module Code CE5151
External Subject Code N200
Number of Credits 10
Level L4
Language of Delivery English
Module Leader Ms Janet Stephens
Semester Autumn Semester
Academic Year 2017/8

Outline Description of Module

The course provides students with an understanding of digital marketing with a focus on business. Students will examine contemporary strategies and concepts that underpin or contribute to business digital marketing practice. Also, students will focus on the specific digital marketing tools that are available to organisations to communicate with their external and internal audiences

On completion of the module a student should be able to

  • Show an understanding of contemporary digital marketing strategies.
  • Use digital marketing tools in a confident way.
  • Be able to plan, develop and advise organisations on how to better communicate with their current and target markets. 

How the module will be delivered

Mix of lecture and practical work in the computer lab.

 

20 contact hours

 

Skills that will be practised and developed

  • Confident use and application of a range of digital marketing tools
  • Demonstrate ability to research current digital marketing tools
  • Apply marketing tools in a practical context to meet Business need
  • Critical thinking, independent study and research skills to appropriate level.

How the module will be assessed

 

Type of assessment                      % contribution   Title

Portfolio of marketing exercises  100%                   Digital Marketing Skills for Business

 

The opportunity for reassessment in this module

Students are able to re-submit their assignment in agreement with the co-ordinating lecturer

Assessment Breakdown

Type % Title Duration(hrs)
Written Assessment 100 Digital Marketing N/A

Syllabus content

Course outline:

  • Digital marketing – theoretical approaches and perspectives
  • Digital marketing – practical applications
  • How to research and identify Business need
  • Applying a digital marketing approach to Business
  • Communication – internal and external audiences

Background Reading and Resource List

Indicative Reading and Resource List:

 

Most of our course materials will be accessed online.

 


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